Cookie Policy
The cookies and local storage Route & Fleet uses, what each one does, how long it lasts and how to control advertising cookies from Google AdSense.
Last updated 20 July 2026
A cookie is a small text file that a website stores on your device. Some are needed for the site to work; others are used to measure audiences or to select and measure advertising. This page lists what Route & Fleet uses and how to control it.
Your choices
When you first arrive, a banner asks whether you accept advertising and analytics cookies. Until you make a choice:
- Only strictly necessary storage is used.
- Google Consent Mode is set to denied for
ad_storage,ad_user_data,ad_personalizationandanalytics_storage. - Any advertising served is non-personalised and based on the page's content rather than your history.
You can change your decision at any time with the Cookie settings link in the footer of every page, or by clearing your browser storage for this site.
1. Strictly necessary
These make the site usable and are always active.
| Name | Type | Purpose | Duration |
|---|---|---|---|
routeops:consent | Local storage | Remembers whether you accepted or rejected non-essential cookies | Until cleared |
routeops:theme | Local storage | Remembers your light or dark theme preference | Until cleared |
| Hosting / security cookies | Cookie | Load balancing, request routing and abuse prevention, set by our hosting provider | Session to 12 months |
2. Advertising
Set only after you accept. These are placed by Google and its advertising partners.
| Name / family | Set by | Purpose | Typical duration |
|---|---|---|---|
__gads, __gpi | Ad delivery, frequency capping, measuring ad performance | Up to 13 months | |
IDE, test_cookie | Google (DoubleClick) | Measuring ad interactions and serving personalised ads | Up to 13 months |
NID | Ad personalisation and preference storage | Up to 6 months | |
| Partner cookies | Google-certified vendors | Ad selection, delivery and measurement | Varies by vendor |
Google acts as a third-party vendor and uses cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising at Google Ads Settings, and see the full list of Google's certified partners in Google's advertising notice.
3. Analytics
Set only after you accept. If analytics is enabled, it counts page views and article completion so we know which guides deserve updating.
| Name / family | Purpose | Typical duration |
|---|---|---|
_ga, _ga_* | Distinguishes users and sessions for aggregate reporting | Up to 24 months |
4. Managing cookies in your browser
Every major browser lets you block or delete cookies:
- Chrome: Settings → Privacy and security → Third-party cookies
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Settings → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Blocking all cookies is your right, but note that some parts of any website — including consent memory — may stop behaving predictably.
5. Do Not Track and Global Privacy Control
We honour Global Privacy Control (GPC) signals where our advertising partners support them, treating a GPC signal as an opt-out of advertising cookies. Browser "Do Not Track" headers have no agreed standard behaviour and are not used as a consent signal on this site.
6. Changes
We review this page whenever we change advertising or measurement providers. The last-updated date at the top reflects the current version. Related reading: our privacy policy and advertising disclosure.